Positioning
Why US clean energy organizations are the most under-marketed in B2B
The science is world-class. The marketing is an afterthought. Here's why the gap exists — and how to close it before your competitors do.
Read articleThe Radius Agency · theradiusagency.com
We help US clean energy and climate tech organizations cut through the noise with marketing as rigorous as the science they're advancing — at a fraction of the cost of a US agency.
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The problem
US B2B organizations in clean energy and climate tech are technically brilliant and chronically under-marketed. The gap is real — and fixable.
of CMOs lack the budget to execute their marketing strategy
of B2B marketing teams can't prove their ROI to leadership
of marketing content is created and never used by the sales team
of organizations do thought leadership — almost none do it well
What we do
Every service is built to move your buyers through the funnel — from awareness to trust to action.
Platform strategy, content, and community management that builds authority — not just followers.
Google, Meta, and LinkedIn campaigns built for B2B buying cycles, not vanity metrics.
Thought leadership that earns trust from search engines and from the people who run procurement.
End-to-end marketing partnership — positioning, messaging, campaigns, and results.
How we work
Four phases that turn your expertise into market authority.
Audit your positioning, competitors, and content gaps. Understand exactly what your buyers need to hear — and what they're hearing from everyone else.
Craft your unique market position. Define the message architecture for every stakeholder in a buying committee of 5 to 16 people.
Build content rooted in your team's real expertise. Thought leadership that earns trust — not just traffic. Content your sales team actually uses.
Invest in distribution, paid amplification, and SEO. We allocate 60% of effort to getting your work seen — because creation without reach is invisible.
Why Radius
Our roots in ancient Alexandria — home of Euclid's geometry and the Pharos lighthouse — shape how we think: rigorously, precisely, with a long view. The city that invented the radius invented us.
We've worked directly with US organizations like Geothermal Rising. We understand your buyers, your language, your procurement cycles, and your scientific credibility requirements.
US agencies charge $15–25k/month retainers. We deliver equivalent strategic quality at a fraction of that — solving your #1 pain point directly. Budget that would hire one US freelancer buys a full team here.
The best positioning ideas rarely come from inside the echo chamber. Our global vantage point surfaces differentiation your US competitors haven't considered — because they're too close to see it.
Our work
Real results for organizations doing work that matters.
Geothermal Rising
Outcome
Expanded reach & stakeholder engagement
Coming soon
Status
Currently onboarding
Could be you
Next step
What clients say
The Radius team brought a level of strategic rigor we hadn't seen from previous marketing partners. They understood our technical audience immediately — no onboarding required.
VP of Communications
US Clean Energy Association
We were invisible in a crowded market. Radius identified our positioning gap in the first week and had us producing content that actually resonated with our buyers within a month.
Co-Founder & CEO
Climate Tech Startup, San Francisco
The cost advantage is real, but that's not why we stayed. We stayed because the strategic quality is genuinely world-class. They think like partners, not vendors.
Director of Marketing
B2B Sustainability SaaS Platform
Insights
Rigorous thinking on B2B marketing, clean energy communications, and market positioning.
Positioning
The science is world-class. The marketing is an afterthought. Here's why the gap exists — and how to close it before your competitors do.
Read articleThought Leadership
96% of B2B organizations produce thought leadership. Almost none do it well. The difference isn't budget — it's whether real experts are involved.
Read articleStrategy
The cost advantage is real. But the outside perspective is the real edge. Here's how distance from the echo chamber unlocks differentiation your US competitors can't see.
Read articleLet's work together
Book a free 30-minute strategy call. We'll audit your current positioning and show you exactly where the gap is — no pitch, no obligation.