How Radius could take a green-methanol bunkering venture from a silent one-page website to a financier-ready presence — brand, site, social, and a managing director who finally sounds like the category leader he is.
Meridian had the hard part solved: a green-methanol bunkering pathway with credible engineering and early offtake interest from two European charterers.
But everything a financier sees first was working against them — a dated one-page website, no social presence, unaudited efficiency claims, and a managing director who hadn't posted publicly in years.
"Our engineering convinced the people in the room. The problem was getting into the room at all."
A single-page site with stock imagery and no proof. Investors who searched the company found nothing that matched the quality of the technology.
Efficiency and emissions figures stated without sourcing — the kind of language a technical due-diligence team flags before a first call.
The managing director, a genuine expert, had no visible voice in the green-fuel conversation happening daily on LinkedIn and in trade press.
Milestones — pilots, partnerships, regulatory wins — came and went with nothing published, so momentum never compounded into reputation.
Every public figure checked against IMO, FuelEU and CII frameworks before it goes near a homepage — so the story is both compelling and defensible under scrutiny.
A credible visual identity and a site structured for the people who decide — financiers, charterers, regulators — landing the fuel pathway and commercial case in under a minute.
A repeatable content engine that turns each milestone into a sequence of posts timed to regulatory moments, building a visible track record over time.
Positioning the managing director as a recognised sector voice — ghost-built thought leadership that puts him in front of the exact audience that funds projects like his.
Mark concept: a meridian line crossing a horizon/wave inside a compass ring — navigation, the sea, and a clean energy "new bearing."
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We are a leading provider of marine bunkering fuel solutions for ships and vessels of all sizes. Established company with many years of experience serving customers worldwide!!!
Please feel free to browse and contact us for more info. We look forward to hearing from you soon!
Green-methanol bunkering for the European short-sea fleet — audited, offtake-backed, ready to scale.
LinkedIn banner concept
Everyone in shipping is talking about the 2050 targets. Almost no one is talking about the 2030 financing gap that decides whether we get there.
A short thread on why green-methanol bunkering is a balance-sheet problem before it's an engineering one — and what charterers can do this year, not next decade. 🧵
#MaritimeDecarbonization #GreenMethanol #FuelEU
This is a concept built to show how we think. Bring us your real project and we'll build the actual version — audited, on-brand, and aimed at the people who fund the transition.
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